If I Was You, I'd Market My Website Like This...
INTRODUCTION: This is a brief but never the less valuable introduction into internet marketing; whether you're doing affiliate marketing or if your marketing you own website - READ ON! PREPARATION: This goes without saying but just in case; you're going to first need a website or other online selling platform, a Blog or MySpace account can be used as an alternative to a private website. What ever the platform make sure you're happy to stick with it, expect to be using it for some time. However you monetize it, make sure everything is working correctly; Adsense is picking up keywords, your affiliate links work, your Paypal link works etc. If your site isn't working properly then there's no point in marketing it. You want your website to convert (Take action that profits you) as many visitors as possible. Here are some handy ways of getting people to "Click".
My top 3. 1. Write a product review – Writing with an unbiased opinion makes you trustworthy; having a link at the bottom allows the reader to click through after, to find out more. 2. Link all over – Place several links around your site, allowing the visitor to notice the advert more and click through accordingly.
3. Curiosity – Place one BIG FAT link in an obvious place on your website or blog. Make your visitor click through via reverse psychology; “DO NOT CLICK HERE!” More often than not they will because they can’t help it. When writing a review, make sure you open with a really strong heading and close with a really strong conclusion. Of course the review option only works if you are promoting on someones behalf. A big bold heading is obviously designed to catch the readers’ attention, it also sets the mood - it should encourage and excite the visitor to read and pay attention to the article that follows. It’s likely that they are going to start skimming if the review is over a few paragraphs, so the close needs to be as strong as the header. Use big, bold text again to re-focus the reader and get them to click through your affiliate link. The closing paragraph is normally referred to as a “call to action”; the desired action will be clicking through your affiliated link, so remember to save the best till last. MARKETING: Right, with your site set-up you now need to bring visitors to it – that’s the only way they’ll see your affiliate links, ads etc.
Search Engine Submission - First add your website and/or blog to the 3 big search engines; www.google.com www.yahoo.com www.msn.com Use http://www.addme.com to submit to a few more; there’s a free section that submits you into about 10 other search engines. Remember to update your website/blog regularly (twice a week, minimum), search engines love new and relevant content.
If you're having trouble then use articles like this; it's free content for your website! Directories - Search engines also like links to your site, the more the merrier. Links from other sites also increases the likelihood of more people coming to your site, via the linking website. The best way to get links back to your website is by submitting to directories, http://www.dmoz.org is a must as it’s the biggest directory online. Then visit http://www.pagex.com where there’s a list of about 500 other free directories. You need to sign-up. That’s a possibility of 500 links back to your website = mmmm traffic! You can also swap links with people at http://www.
linmarket.net. It’s worth a look although only for the experience, the links you can get are normally pretty poor. Articles - You can write a short 200-300 word article and post it in an article directory. (What I'm doing right now!) At the bottom of the article you can place a link back to your website, normally in the “authors’ bio” section. So when people read your article there will be a link for them at the bottom, if they like your article then they’ll probably click through. Look at http://www.ezinearticles.com, http://www.
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